You are driving down a busy road and you realize you have to change lanes as the lane is either moving too slowly or your exit/turn is coming up. You flick the indicator to let others know of your intention to change the lane and to your surprise, no one gives you the space to change the lanes. You are furious as you think the other people are intentionally not letting you change lanes. With lots of struggle you somehow manage to change lanes and barely make it to your destination.
Next day while driving the same thing happens and you wonder why. You check the car and realize that the the signal light at the back of your car is not working and now you understand why no one was giving you way.
The above scenario is very much relevant to every business out there. You believe your business offers great products and/or services but no one seems to be willing to give you a chance to break in to the market or grow your business. The reason may not necessarily be the people around you. Maybe you are flicking the indicator but the indicator light is not blinking enough to catch the attention of your potential customers. So instead of blaming everyone else for not wanting to buy your great products and/or services, you should fine tune your business practices and find ways to improve what you do.
BY SURESH RAJANI
Suresh Rajani is the Tax and Business Adviser at TAX FIRST (An accounting and business advisory firm)
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