Sunday 22 June 2014

Why businesses should stop providing customer service

Most of us would have received service ranging from exceptional to downright outrageous when buying big ticket items such as homes to buying everyday products and services. Poor service may be an outcome of many different things but a major problem seems to be term itself "Customer Service."

One things most business owners tell their staff is that they should service their customers well and the staff seem to take that literally. When someone walks into their store, the staff ask themselves the question "Does this look like a person who is likely to buy today and/or from us?" If yes, then they provide good service and if the person seems to be the kind that is just looking for information, then the chances of them getting proper information or service diminish as he is not likely to be a "customer" in the eyes of the staff.

In this day and age when competition is fierce in most industries and amongst most businesses and when almost all businesses claim that their prices are the lowest, one thing that can make any business stand out is providing outstanding service to one and all who walk in your stores or contact you in anyway.

Business owners and staff out there, stop providing customer service and start providing people service. Sooner or later the word about your exceptional service will get out there and your business is likely to be rewarded for that. And yes by that I mean financially too.

BY SURESH RAJANI
Suresh Rajani is the Business Leader at TAX FIRST (An accounting and business advisory firm)